rki.news
Doha, Qatar – 1 October 2026 – Msheireb Properties, Qatar’s leading sustainable property developer, is celebrating the continued success of its ‘Msheireb My Vibe’ campaign, which has evolved into a year-round platform bringing together culture, entertainment, retail, dining, hospitality and community experiences at Msheireb Downtown Doha.
Designed to capture the distinctive energy and character of the destination, Msheireb My Vibe has built sustained momentum across the calendar, connecting residents, visitors and families with experiences that encourage them to discover, enjoy and return to Msheireb Downtown Doha throughout the year. The campaign’s creative approach was also recognised last month at the Marquee Awards, where Msheireb My Vibe won in the Real Estate category for digital marketing.
The campaign’s momentum was particularly evident during the previous winter season (2025), when 45,000 people passed through the district daily. The season welcomed a record-breaking 6,703,885 guests, representing a 4.8% increase year-on-year.
Sustaining the Vibe Across Every Season
The success of Msheireb My Vibe extends beyond the winter calendar. Its summer programme maintained the destination’s energy through experiences designed to serve families and the wider community, including the Inclusive Summer Camp programme at Msheireb Museums and the 4th edition of School Checklist at Msheireb Galleria.
Summer performance recorded 3,382,019 visitors to Msheireb Downtown Doha, including 9,519 visitors to Msheireb Museums, while Msheireb Tram ridership reached 32,522. Across the season, 4 activations were delivered throughout the destination.
These results reinforce Msheireb My Vibe as an evolving, year-round platform rather than a single seasonal campaign, one that reflects the changing interests of the community while continuously creating new reasons to visit Msheireb Downtown Doha.
A Winter of New Experiences Ahead
Building on this momentum, Msheireb Properties is preparing a rich programme of upcoming winter experiences under the Msheireb My Vibe campaign.
The programme will introduce an exceptional Cars & Coffee event , alongside the return of Downtown Tech, Baraha Cinema, Hosh Msheireb, Baraha Musical Concert and the Qatar National Sports Day Event, together with Qatar National Day celebrations, Art Basel Qatar and a dedicated Ramadan programme, offering a diverse calendar of entertainment, culture, sport and community experiences.
Noora Al Qubaisi, Manager of Public Relations and Communications Officer at Msheireb Properties , said : “Msheireb My Vibe has grown into much more than a campaign and has become a reflection of the energy, diversity and sense of community that define Msheireb Downtown Doha. The strength of the platform lies in its ability to evolve throughout the year, giving people new reasons to visit and experience the city in every season. The results from our winter programme, followed by our summer activations, demonstrate that this momentum is sustainable, and we look forward to building on it with an exciting winter calendar ahead.”
Through Msheireb My Vibe, Msheireb Properties continues to reinforce Msheireb Downtown Doha as a vibrant destination at the heart of Doha where people can experience the city through food, culture, entertainment, hospitality, retail and community, all within a thoughtfully designed and sustainable urban environment.
