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Qatar’s Parisian-inspired lifestyle destination takes home four Gold and six Silver awards for campaigns spanning sales promotion, strategic communications, community impact and digital engagement
Doha, Qatar – 07 October 2026: Place Vendôme, Qatar’s premier luxury shopping, lifestyle and entertainment destination, is proud to announce it has won 10 Marketing awards at the MECSR Shopping Centre & Retailer MENA Awards 2026, comprising four Gold and six Silver awards. Organised by the Middle East Council of Shopping Centres & Retailers (MECSR), the awards were presented at The Ritz-Carlton DIFC, Dubai, during Retail Congress MENA 2026, and celebrate outstanding shopping centres, retailers and campaigns across the Middle East and North Africa.
Sanjay Mehta, Group Director of Marketing at United Developers, said: “To be recognised ten times at the region’s most respected retail awards is a proud moment for Place Vendôme. It places our marketing among the very best in the Middle East. For us, marketing has never been about promotion alone. It is about creating reasons to visit, to return and to belong. Every one of these campaigns was built with that purpose: to enrich the visitor experience, deliver results for our retail partners and deepen our connection with the community. My congratulations go to an outstanding team, who bring real creativity and rigour to everything they do, and my thanks to the tenants and partners who share our ambition. The bar has been set high and we intend to keep raising it.”
Two of the four Gold awards went to Place Vendôme’s commercial campaigns. The 24-Hour Sale 2025, the third edition of the mall’s non-stop shopping event, won Gold for Sales Promotion, while QNB 3X Rewards, delivered in partnership with Qatar National Bank, took Gold for Strategic Communications.
The remaining two Golds honoured the destination’s community work. Rooted in Resilience won Gold for Community Engagement & Impact, while Make a Splash for a Cause, created with the Education Above All Foundation, received Gold for Community & Social Impact in the Sustainability Excellence category.
Six further campaigns received Silver awards. In Sales Promotion, Start The Year 5X Better and Back to School were both honoured, while Let’s Move and Match for Hope won Silver for Community Engagement & Impact. In the Digital-First & Influencer category, Silvers went to ReTales and Ladies Night.
The MECSR Shopping Centre & Retailer MENA Awards 2026 stand among the region’s leading recognitions for excellence and innovation in the shopping centre and retail sector, celebrating the achievements of destinations, retailers and industry leaders across the Middle East and North Africa.
The awards come at a time of strong growth for Qatar’s tourism and retail sectors. The country welcomed 5.1 million visitors in 2025, and Qatar Tourism aims to attract six million visitors annually by 2030. With a year-round calendar of events and partnerships, Place Vendôme plays an active part in that growth, supporting the pillars of Qatar National Vision 2030 and the diversification of the national economy.
