Doha, September 13 (QNA) — Qatar News Agency (QNA) launched Sunday a three-day training course on digital corporate reputation management as part of the QNA Training Center’s 2026 training plan.
The course, attended by 20 trainees from QNA and various government institutions, aims to develop participants’ knowledge and skills in managing digital corporate reputation and familiarize them with the latest practices for building, protecting and enhancing it.
Presented by Dr. Moez ben Messaoud and Dr. Taleb Al Adbah, associate professors in the Mass Communication Department at Qatar University’s College of Arts and Science, the course addresses digital reputation and its importance for individuals and organizations.
It covers key elements of building digital reputation, including credibility, transparency and engagement, as well as threats such as fake news, cyberattacks and digital defamation.
The course also introduces strategies for managing, monitoring and measuring digital reputation, risk prevention and response mechanisms, social media content analysis, digital crisis management and trust recovery.
It further covers best practices for building a positive digital identity and the role of governance and corporate leadership in safeguarding digital reputation.
Practical applications include analyzing organizational digital reputation, simulating digital crises, developing plans to address communication challenges and enhancing institutional presence in the digital environment.
The course is part of QNA’s efforts through its Training Center to develop national media talent, keep pace with changes across the media landscape, and strengthen the media’s role in supporting comprehensive development and communicating national messages through professional and creative approaches.
QNA Launches Training Course on Digital Corporate Reputation Management
