Doha Bus: Pioneering Tourism Innovation in Qatar

RKI

Doha Desk

Haroon Rashid Qureshi

At the Qatar International Exhibition for Travel and Tourism, Tareq Amora, General Manager of Doha Bus, shared insights into the company’s pivotal role in enhancing Qatar’s tourism offerings. The discussion, conducted by Haroon Rashid Qureshi, Editor-in-Chief of Rahbar Kisan International, revolved around the company’s innovative services and commitment to promoting Qatar as a premier travel destination.
Amora began by outlining Doha Bus’s journey since its inception, emphasizing its mission to offer world-class tourism services in Qatar. He highlighted the company’s flagship hop-on, hop-off bus tours, which provide visitors with a comprehensive view of Doha’s iconic landmarks, blending modern infrastructure with cultural heritage. “Our tours are tailored to give tourists an authentic Qatari experience, showcasing everything from the futuristic skyline to the traditional Souq Waqif,” Amora stated.
Addressing the importance of innovation, Amora discussed the introduction of customized private tours and charter services that cater to diverse preferences and group sizes. He explained how Doha Bus leverages advanced technologies, such as GPS-guided commentary in multiple languages, to enhance the visitor experience. “Our goal is to make every journey informative, engaging, and memorable,” he added.
Amora underscored Doha Bus’s contribution to Qatar’s tourism strategy in the lead-up to major international events, including the FIFA World Cup 2022. The company played a vital role in providing efficient transport solutions, ensuring seamless mobility for fans and visitors. He remarked, “We aligned our operations with national objectives, reinforcing Qatar’s reputation as a global hub for sports and tourism.”
He also shared insights into partnerships with government bodies and private stakeholders to elevate the tourism sector. Collaborations with entities like Qatar Tourism and local hospitality providers have enabled Doha Bus to design packages that integrate sightseeing with cultural and recreational activities. These efforts, Amora noted, reflect the company’s dedication to supporting Qatar’s vision of a sustainable and diversified economy.
When asked about the challenges faced by the tourism industry, Amora acknowledged the impact of the COVID-19 pandemic, which disrupted global travel and tourism. He credited Doha Bus’s resilience to its adaptability, focusing on local tourism initiatives during the downturn. “We pivoted to cater to residents, offering tours that rediscover Qatar’s beauty, which kept the industry alive,” he explained.
Looking ahead, Amora expressed optimism about the future of Qatar’s tourism. He announced plans to expand Doha Bus’s offerings by introducing eco-friendly transportation options, aligning with the country’s sustainability goals. “We aim to reduce our carbon footprint while delivering exceptional service,” he affirmed.
The interview concluded with Amora emphasizing the importance of teamwork and customer satisfaction in Doha Bus’s success. He praised his team’s dedication and the trust of their clientele, which have been instrumental in the company’s growth. “Tourism is a collaborative effort, and we are proud to be part of Qatar’s journey toward becoming a top global destination,” he said.
Haroon Rashid Qureshi commended Amora for his insights, highlighting the significance of private sector contributions to the nation’s tourism framework. The conversation shed light on Doha Bus’s innovative approach and unwavering commitment to excellence, showcasing its role as a driving force in Qatar’s tourism landscape.